A small puppy with a white and tan coat eats from a large Purina Pro Plan bowl on a wooden floor, with food crumbs scattered around.

Why Pro Plan?

Whether you’re raising champions or companions, your dogs need nutrition that helps them reach their full potential. 

Nutrition That Performs

Recommended by veterinarians

Omega-6 fatty acids and vitamin A for healthy skin & coat

Real meat is the #1 ingredient

Sport

Pro Plan Sport formulas offer fine-tuned nutrition for strength and stamina. Formulated for all life stages, including puppies and reproducing females, Sport Performance 30/20 and Active 27/17 formulas are the trusted nutrition of breeders and champions across the country.

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Development

Give your puppies a healthy head start. Pro Plan Development formulas include DHA for brain and vision development, antioxidants to support their developing immune systems, and high-quality nutrition to provide a solid foundation for lifelong health.

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Specialized

Pro Plan Specialized formulas offer focused nutrition to support unique needs. Choose from a variety of targeted options like Sensitive Skin & Stomach formulas, as well as breed size-specific formulas for toy breeds, small breeds, large breeds, and giant breeds.

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Essentials

Pro Plan Essentials formulas feature outstanding nutrition and taste to help dogs thrive. Featuring 100% complete and balanced nutrition for adult dogs, plus crunchy kibble and tender, shredded pieces, Essentials formulas are great-tasting, high-quality formulas for everyday excellence.

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Senior

Ensure your mature dogs are getting the nutrition they need to be their best, with Pro Plan Senior formulas. Each formula offers benefits specially tailored to the needs of dogs age 7+, like antioxidants for immune health, omega-6 fatty acids to nourish skin & coat, and glucosamine and EPA to support joint health and mobility.

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A brown dog with an alert expression stands in a field of tall grass, with a blurred background of trees under a clear sky, capturing a natural outdoor scene.

The Story of Sport

Our nutrition-focused history has established Pro Plan as the high-performance food of choice for champions through the years.

See Why

Trusted Purina Brands

In addition to Pro Plan, Pro Club members are eligible to earn rewards on a range of other high-quality Purina foods. Explore the options below to find the right choice for your dogs.

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