A human kneeling in a field with their arms around three puppies.

Purina Pro Club Breeder Toolkit

At Pro Club, our goal is to support breeders beyond the Rewards Program. Here, you can access tools designed to enhance your client relationships and streamline your business operations.

Recommend Purina, Earn Rewards.

Through the Purina Welcome Experience Referral Tool, the process of recommending Pro Plan to your clients is easier than ever.

An icon of two chat boxes.

Recommend

Use the NEW Purina Welcome Experience Referral Tool to create and manage custom recommendation links.

An icon of kibble in a bowl next to a package of food.

Send Offer

To welcome them to Purina, you can offer clients a one-time 40% discount on your recommended Pro Plan formula.

A champion cup icon.

Get Rewarded

Earn 600 Pro Club bonus points when a client creates and account and completes their first purchase. 

Items included in Pro Club’s Puppy Kits.

Free Puppy Kits

As a benefit of Pro Club membership, breeders can order our complimentary puppy kits, which contain everything a new puppy owner might need to navigate puppyhood. 

Why Breeders Choose Pro Plan 

Sharon Svodoba and her poodle smiling at each other.

Sharon Svodoba

BREEDER

“I tell my puppy people to feed Pro Plan, because that’s what they’ve been raised on before they were born. It’s what their mother thrived on. And the dogs seem to love it.”

Perry Payson laying in the grass with two French Bulldog puppies.

Perry Payson

HANDLER AND BREEDER

“I always fed Pro Plan. Just like us, when we eat well, we feel good. I just love that food and what it’s done all these years for all the dogs I’ve shown.”

Tina Kocar holding a Bloodhound puppy.

Tina Kocar

BREEDER

“I recommend Pro Plan Large Breed formula to all my bloodhound puppy households. Their bones grow so fast, that a very balanced dog food for them at this age is very important.”

Breeder Webinars

Pro Plan has partnered with AKC and Good Dog to create a monthly webinar series spotlighting valuable insights that can strengthen your breeding program.

Browse Webinars