A dog standing in a field.

Purina Pro Club Loyalty Program

Purina Pro Club is a loyalty program that rewards pet professionals for choosing exceptional nutrition. Members can earn points for their Purina purchases, redeemable for valuable rewards, and access useful tools and content designed to support breeder businesses.

A bowl of kibble with “Earn 10 points for every $1 spent” callout.

Earn Points, Get Rewarded.

As a member of Pro Club, there are several ways to get rewarded for your loyalty.

  • Earn 10 points for every $1 spent on eligible Purina products.
  • Recommend Purina nutrition to your clients.
  • Refer your Colleagues to Pro Club membership. 
A woman passing a puppy to a man.

Breeder Toolkit

Take full advantage of your membership with tools that help support your breeder business, like the Purina Welcome Experience Referral Tool and free puppy kits to distribute to your new puppy households. 

Two breeders in a kennel with a group of dogs.

Eligibility

There are two ways to be eligible for Pro Club:

  • Must breed at least one dog or cat litter per year OR
  • Must participate in dog or cat activities or events AND own five or more dogs or cats.

If you do not meet the above criteria but would like to earn rewards on your pet purchases, we recommend looking into the myPurina Rewards Program. 

A human bending down and kissing their dog’s head.

Pro Plan Grant Program

Pro Plan is dedicated to preserving the health, welfare and future of purebred dogs. Through the Pro Plan Grant Program, breed clubs can apply for grants up to $5,000. 

Two smiling women sitting next to each other holding a puppy.

A Community for Pet Professionals

Pro Club more than a rewards program. It’s a community for those passionate about bringing out the best in pets. Explore our library of interviews, educational resources, and updates on community wins in the worlds of conformation, sporting and dog sports.