Since 2002, Pro Plan has helped to raise over $9 million towards canine health research, education and rescue efforts.
How It Works
Breed clubs can apply for a grant for up to $5,000, to be used towards education, health initiatives, events and more that support breed preservation efforts. The process happens annually. The application window opens in June, with applications due at the end of September. Decisions are sent out in early December.
Who Is Eligible?
Not-for-Profit national breed clubs affiliated with registries such as AKC and UKC or 501(c)3 nonprofit organizations whose primary function is to promote, protect, and preserve specific dog breeds.
How to Apply
The Pro Plan Grant Program will begin accepting applications in June 2026. All applications must be received by September 30th, and decisions will be sent out in early December. Applications will need to be submitted annually for organizations to continue to receive funding.
Here’s what you’ll need to apply:
- Organization Background
- Grant Request Details
- Monetary Request
- Applicant Contact Information
Key Dates
- June 1st – Application process opens
- September 30th – Applications due
- October 1st – November 30th – Applications reviewed
- Early December – Decisions are sent out
- January – Payments processed for payout
Terms & Conditions
The Pro Plan Grant Program is open to eligible 501(c)(3) nonprofit organizations focused on breed preservation, education, and canine health. Applications are accepted June 1 – September 30 each year, with awards announced in early December. Each organization can make one request for the grant program, per year. Grants of up to $5,000 may be awarded at Purina’s discretion. The committee will make selections based on the organization meeting eligibility requirements such as the club’s primary function should be to promote, protect and preserve a specific dog breed(s), evaluation of how the grant will help the breed club fund education and supporting health initiatives including events and breed preservation efforts all of which align with Pro Plan's and the clubs' objectives. Funds must be used as outlined in the approved application and may require follow-up reporting. Applicants must provide accurate information and comply with all applicable laws and humane animal care standards. Submission of an application does not guarantee funding. Purina reserves the right to highlight organization and grant request proposal in email and social communication. Purina, their respective parents, subsidiaries, affiliates, and judging agencies and all other service agencies involved with Pro Club, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. Purina reserves the right to modify or discontinue the program at any time, including these terms. By applying, applicants agree to these Terms & Conditions.
What’s Happening to the PPCP?
After a successful run that lasted over two decades and raised over $9 million towards canine health research, breed rescue, and education efforts, the Purina Parent Club Partnership (PPCP) Program will be discontinued as of December 31, 2025. Pro Plan is proud to continue supporting canine health through the new Pro Plan Grant Program and other ongoing initiatives.