Why Pro Plan?
Whether you’re raising champions or companions, your dogs need nutrition that helps them reach their full potential.
Nutrition That Performs
Recommended by veterinarians
Omega-6 fatty acids and vitamin A for healthy skin & coat
Real meat is the #1 ingredient
Sport
Pro Plan Sport formulas offer fine-tuned nutrition for strength and stamina. Formulated for all life stages, including puppies and reproducing females, Sport Performance 30/20 and Active 27/17 formulas are the trusted nutrition of breeders and champions across the country.
Development
Give your puppies a healthy head start. Pro Plan Development formulas include DHA for brain and vision development, antioxidants to support their developing immune systems, and high-quality nutrition to provide a solid foundation for lifelong health.
Specialized
Pro Plan Specialized formulas offer focused nutrition to support unique needs. Choose from a variety of targeted options like Sensitive Skin & Stomach formulas, as well as breed size-specific formulas for toy breeds, small breeds, large breeds, and giant breeds.
Essentials
Pro Plan Essentials formulas feature outstanding nutrition and taste to help dogs thrive. Featuring 100% complete and balanced nutrition for adult dogs, plus crunchy kibble and tender, shredded pieces, Essentials formulas are great-tasting, high-quality formulas for everyday excellence.
Senior
Ensure your mature dogs are getting the nutrition they need to be their best, with Pro Plan Senior formulas. Each formula offers benefits specially tailored to the needs of dogs age 7+, like antioxidants for immune health, omega-6 fatty acids to nourish skin & coat, and glucosamine and EPA to support joint health and mobility.
The Story of Sport
Our nutrition-focused history has established Pro Plan as the high-performance food of choice for champions through the years.
Trusted Purina Brands
In addition to Pro Plan, Pro Club members are eligible to earn rewards on a range of other high-quality Purina foods. Explore the options below to find the right choice for your dogs.
