About Pro Club Hero
What Is Pro Club?
Pro Club is an exclusive, membership-based community of breeders, experts, and competitors that share an unshakeable commitment to exceptional dogs and cats. Pro Club celebrates our members’ expertise and supports their continued success through special events, helpful resources, rewards and more.
Pro Club Benefits
Pro Club Benefits
  • Purina Points Rewards Program
  • FREE subscription to Today’s Breeder magazine 
  • FREE Puppy & Kitten Starter Kits
  • FREE Pro Club Update Newsletters
  • Helpful guides and resources 
  • Events, competitions and awards information
Pro Club Events
Pro Club Events
Connect with members and Purina representatives at exciting Purina-sponsored events nationwide
About Pro Club News
Breeder Resources
Pro Club offers an extensive library of research, articles, and videos for dog and cat breeders and enthusiasts.
Pro Club Partnerships
Pro Club Partnerships
Purina supports the activities and interests of dog breeders, enthusiasts and owners through a variety of programs, partnerships and events.
Meet the Team
Meet the Team
Like you, our team members are avid breeders and enthusiasts. Meet our field team and consultants, and learn what ignites our passion for dogs and cats.
Awards and Recognition

Do your dogs have what it takes to be the best of the best? Track the current Purina Pro Plan Champions Cup
standings and review past winners in the Circle of Champions and the Purina Awards.

Sporting
Sporting
The Purina Sporting Dog Award program promotes interest in field competition and recognizes handlers who exemplify hard work, expertise and sportsmanship.
Conformation
Conformation
The Purina® Pro Plan® Champions Cup is a year-long program that recognizes and rewards excellence in purebred dogs.