Puppy Starter Kit

Black sleepy puppy
Every puppy you breed is unique, but one thing’s consistent – they require plenty of attention. From checklists to how-to-guides, we have the tools to help you prepare your clients for their new dogs.
Purina puppy dog food packages - puppy chow, pro plan, purina one

Get Your Puppy Starter Kit

Send your clients home with all the information they need to have a winning start with their new puppies. Full of helpful reading materials and free samples of Purina brand Dog Food, our popular puppy kits are a complimentary benefit available exclusively to Pro Club members. Order yours now!

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Pug Puppy

New Puppy Checklist

Help prepare your new puppy owners for success with some helpful guidance on puppy must-haves, like the right puppy food, crate, and more.

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Puppy Guide

From vaccinations to teething to feeding, this comprehensive guide has everything new dog owners need to know about puppy care. 

Pro Plan puppy products

Healthy Puppies Start with
Healthy Nutrition

Purina Pro Plan is always advancing to meet the needs of puppies like yours. That’s why we develop first-class formulas that offer outstanding nutritional benefits, taste variety, and convenience.

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“I tell my puppy people to feed (Purina) Pro Plan, because that's what they've been raised on from before they were born. It's what their mother has thrived on. And the dogs seem to love it.” 

- Sharon S.

Man in hat carrying black puppy

Puppy Training Videos

From potty training to basic commands, new puppy owners have a lot to teach their puppies. Help them learn effective, expert-led training methods in this easy-to-follow video series led by Mike Stewart of Wildrose Kennels.