Purina’s PPCP Donation Supports Canine Health Research
Purina officials recently presented the AKC Canine Health Foundation with a donation of $220,746. The gift, which is based on participation in the 2013 Purina Parent Club Partnership (PPCP) Program, will be used for canine health research.
“We are proud to partner with the Canine Health Foundation,” says Ann Viklund, Purina Director of Conformation and a member of the Canine Health Foundation board of directors. “Our commitment to the Foundation has contributed to research that has resulted in discoveries that enable better treatments and diagnoses of many canine diseases. Importantly, this funding positively impacts the lives of dogs everywhere and their owners.”
Terry Warren, Chief Executive Officer of the Canine Health Foundation, says, “Purina has been a vital and committed partner in our mission. With their long-standing support, the Canine Health Foundation has made substantial strides in providing better treatments, more accurate diagnoses, and a deeper understanding of the mechanisms that cause disease in areas such as oncology, cardiology, infectious disease and musculoskeletal health.”
The donation represents half of the 2013 PPCP Program earnings. An equal donation of $220,746 was shared among the 190 participating national parent breed clubs. The PPCP Program enables Purina Pro Club members who participate in the program to designate a breed of dog and submit weight circles (similar to proofs of purchase) from qualifying Purina brand dog foods. Parent clubs use their funding to support breed education, rescue and health research.
Since its beginning in 2002, the PPCP Program has raised more than $2.6 million for canine health research. Altogether, since 1997, Purina has contributed more than $10 million to the Canine Health Foundation.