High-Quality Nutrition For Your Dogs

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Whether you’re raising champions or family companions, your dogs need nutrition that helps them reach their full potential. Fuel their best with the advanced nutrition of Purina Pro Plan. Or, choose from other high-quality Purina brands that work for your individual needs. No matter which goals you’d like to achieve through nutrition, we’re here to support you with expert guidance, news and more.  


At Pro Plan, we never stop researching, discovering, and enhancing the high-quality formulas pets love and experts trust. We were the first dog food brand to use – and be founded on – real meat as the #1 ingredient. And now, many of our dry formulas are fortified with guaranteed live probiotics to support digestive and immune health. Because champions like yours deserve outstanding nutrition that helps them excel. At every age, and every stage of life.

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Give your puppies a healthy head start. Pro Plan Development formulas include DHA for brain and vision development, antioxidants to support their developing immune systems, and high-quality nutrition to provide a solid foundation for lifelong health. 

Pro Plan Sport Food Package


Pro Plan Sport formulas are fine-tuned nutrition for strength and endurance. Formulated for all life stages, including puppies and reproducing females, Sport Performance 30/20 and Active 27/17 formulas are the trusted nutrition of breeders and champions across the country.

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Pro Plan Specialized formulas offer focused nutrition to support unique needs. Choose from a variety of targeted options like Sensitive Skin & Stomach formulas, as well as breed size-specific formulas for toy breeds, small breeds, large breeds, and giant breeds.

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Pro Plan Essentials formulas feature outstanding nutrition and taste to help dogs thrive. Featuring 100% complete and balanced nutrition for adult dogs, plus crunchy kibble and tender, shredded pieces, Essentials formulas are great-tasting, high-quality formulas for everyday excellence.

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Ensure your mature dogs are getting the nutrition they need to be their best, with Pro Plan Senior formulas. Each formula offers benefits specially tailored to the needs of dogs age 7+, like antioxidants for immune health, Omega-6 fatty acids to nourish skin & coat, and glucosamine and EPA to support joint health and mobility.


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“Purina was also with us before we even were winning big shows. Before anybody knew our names. They believed in us just like we believe in the food and, they've been a part of our family.”  

– Gabriel R., Professional Handler and 3x Westminster Best In Show Champion 

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…“my dogs try every single day to make my life better. They try every day with their whole heart for that 30 seconds on-course, so it's my duty to give them only the best."   

– Amber M., Trainer and Agility Champion


Pro Plan is available in most major pet specialty retailers in the U.S., making it easy for you – and your clients– to get the formulas dogs need.
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Answer a few simple questions and receive a personalized food
recommendation and custom feeding guide from our experts.  

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Become a member of Purina Pro Club and get exclusive members-only
benefits, including savings on Purina food, veterinary care, and more. 


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Dog Chow

Made with real beef or chicken, our signature dry and wet dog food recipes give adult dogs the complete, high-quality nutrition they need to help live long and healthy lives.
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Puppy Chow

With our unique healthy-start nutrition blend available in both dry and wet recipes, you can ensure your puppy is getting the right levels of all the nutrients he needs to thrive.
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Purina ONE

High-quality nutrition, blended in purposeful combinations, for whole body health you can see. Plus, real meat is the #1 ingredient in all dry formulas. See the difference 28 days can make.
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Purina Pro Plan Veterinary Supplements FortiFlora

Travel, hard work and new environments can put stress on a dog’s immune and digestive systems. Purina® Pro Plan® Veterinary Supplements FortiFlora® Canine Probiotic Supplement helps support digestive health and promote a strong immune system.
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Purina Pro Plan Veterinary Diets

Therapeutic Diets for the dietary management of pets with health issues. The science behind our diets represents a collaboration between Purina nutritionists, researchers and veterinarians.
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A whole line of natural pet food with added vitamins, minerals and nutrients. Each option is made from recognizable ingredients, sourced from trusted suppliers and crafted to deliver the nourishment pets need and nothing they don't.
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