Whether you’re raising champions or family companions, your dogs need nutrition that helps them reach their full potential. Fuel their best with the advanced nutrition of Purina Pro Plan. Or, choose from other high-quality Purina brands that work for your individual needs. No matter which goals you’d like to achieve through nutrition, we’re here to support you with expert guidance, news and more.
At Pro Plan, we never stop researching, discovering, and enhancing the high-quality formulas pets love and experts trust. We were the first dog food brand to use – and be founded on – real meat as the #1 ingredient. And now, every dry formula is fortified with guaranteed live probiotics to support digestive and immune health. Because champions like yours deserve outstanding nutrition that helps them excel. At every age, and every stage of life.
Give your puppies a healthy head start. Pro Plan Development formulas include DHA for brain and vision development, antioxidants to support their developing immune systems, and high-quality nutrition to provide a solid foundation for lifelong health.
Pro Plan Sport formulas are fine-tuned nutrition for strength and endurance. Formulated for all life stages, including puppies and reproducing females, Sport Performance 30/20 and Active 27/17 formulas are the trusted nutrition of breeders and champions across the country.
Pro Plan Specialized formulas offer focused nutrition to support unique needs. Choose from a variety of targeted options like Sensitive Skin & Stomach formulas, as well as breed size-specific formulas for toy breeds, small breeds, large breeds, and giant breeds.
Pro Plan Essentials formulas feature outstanding nutrition and taste to help dogs thrive. Featuring 100% complete and balanced nutrition for adult dogs, plus crunchy kibble and tender, shredded pieces, Essentials formulas are great-tasting, high-quality formulas for everyday excellence.
Ensure your mature dogs are getting the nutrition they need to be their best, with Pro Plan Senior formulas. Each formula offers benefits specially tailored to the needs of dogs age 7+, like antioxidants for immune health, Omega-6 fatty acids to nourish skin & coat, and glucosamine and EPA to support joint health and mobility.
“Purina was also with us before we even were winning big shows. Before anybody knew our names. They believed in us just like we believe in the food and, they've been a part of our family.”
– Gabriel R., Professional Handler and 3x Westminster Best In Show Champion
…“my dogs try every single day to make my life better. They try every day with their whole heart for that 30 seconds on-course, so it's my duty to give them only the best."
– Amber M., Trainer and Agility Champion