The Purina Legacy
Witness a reputation of innovation
Purina has earned its reputation for world-class quality and nutrition. With top scientists continually making new discoveries and developing dog and cat foods that provide complete nutrition, Purina is shaping the future of pet food and pet care. Explore our history, our innovation and our dedication to quality.
Purina’s strong reputation for excellence in quality and nutrition can be attributed to Donald Danforth, son of Purina founder William H. Danforth. Donald Danforth realized that dedicating a research facility to nutritional studies was the key to creating excellent pet food.
Purina PetCare Product Technology Centers
The global Purina Research & Development network is staffed with several hundred dedicated scientists and professionals, and pet nutrition and health are key areas of focus. Teams of experienced pet nutritionists and small-animal veterinarians work with product development scientists to create new pet food items that consistently deliver high-quality, results-driven nutrition. In addition, Purina uses cutting-edge technologies to develop new products that help nutritionally manage specific health concerns such as weight management, diabetes, food allergies and dental health.
Purina’s Commitment to Research
Purina has a long history of research and development innovations that have contributed to our expertise and nutritional leadership. Purina invests heavily in research and development and is committed to innovation and consistent delivery of high-quality nutrition. Our research and development network is comprised of pet nutritionists, veterinarians, food scientists, animal behaviorists, chemists, engineers, and technicians.
Purina Nutrition Research
Research programs and nutritional strategies help develop innovative new products and make important advances in pet health and well-being. Nutrition research focuses on key areas in pet nutrition, resulting in an abundance of patents, peer-reviewed publications and peer-reviewed publications that reference Purina published research
R&D doesn’t stop with innovative nutrition. Scientists also explore new ways to ensure:
- Raw ingredients meet rigid quality standards
- Consistency in manufacturing
- Product freshness and palatability
- Packaging safety
- Product integrity through warehousing and transportation systems
Quality Is Our Top Priority
We never tire of enriching the lives of dogs and cats. The quality of our food is assured by taking the following steps:
Quality Every Step of the Way
Product Conception: Our mind is on quality and safety even as we begin to conceptualize a new cat or dog food product. We examine everything from our supply strategy to our manufacturing assets to make sure it's a product we will be able to put our high standards behind.
Ingredient Sourcing: Every supplier of our ingredients must meet our stringent standards for ingredient specifications, product safety, sanitation and manufacturing practices. This is no small task, as our standards are always rising due to our ongoing research and development of quality assurance practices.
Ingredient Testing: All of our North American manufacturing facilities have on-site quality assurance laboratories and staff. We're also expanding our use of technology to further screen ingredients for quality assurance. This helps us make sure that the ingredients we start with are exactly what we ordered, and live up to our high standards.
Ingredient Tracking & Control: 99% of Purina® brand products sold in the United States are made in our own plants. Our trained associates carefully monitor to ensure all our products live up to our high quality control standards. Purina's sophisticated tracking system ensures important measures of control: All raw ingredients are tracked from time of receipt at our plants, through their inclusion in finished products, and then those finished products onto retail stores.
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