Purina is dedicated to protecting your privacy on its Internet Websites. You can expect the same standard of privacy protection on our Internet sites that we extend to you in any other interaction with Purina and its brands. Purina's policy on privacy is in accordance with the Direct Marketing Association's Marketing Online Privacy Principles.
Personally Volunteered Information
We only collect personal information from our visitors on a voluntary basis. Personal information may include name, postal address, e-mail address, types and names of pets, credit card information (in the case of electronic commerce only), etc. The personal information you volunteer to us is used to fulfill your request, provide you with information or to market products, events and/or services which may be of interest to you. These offers may come directly from us, from our affiliates or from other reputable organizations whose privacy policies are in line with our own. Each offer is carefully examined to ensure that it meets our standards. Additionally, we try to make sure that these offers reach only those individuals most likely to be interested in them. We may also share your personal information with our marketing partners to whom you have previously provided your personal information. Your information is also shared with our partner agencies who assist us in administering the site and various programs and promotions. These agencies can only use the information to administer our site and programs and are bound to keep your information private and secure. Also, any information may be transferred (a) to an organization that purchases all or substantially all of Purina's assets or stock, (b) as required by law or by court order, or (c) as part of a reorganization or insolvency proceeding. If your personal information is to be used in any fashion other than the above mentioned, this intent will be expressly stated.
Other Personal Information
Our Web server collects the domain names (not the e-mail addresses) of visitors to our Websites. This information is aggregated to measure basic usage data such as the number of visits, average time spent on the site, pages reviewed, etc. which is used by Purina to improve the content of our Websites.
We may use 'cookies' on some pages of our Websites to help us serve you better each time you return. A cookie is a small text file which is sent by a Web site, accepted by a Web browser and then placed on your hard drive. The cookies used by Purina contain only the information that you submit to Purina via our Guestbook. You therefore have control over the information that is stored in the cookie. The cookie expires after one year, so there is little concern about it storing outdated information. You can always set your browser to warn you when a cookie is sent to you. This will give you more control over acceptance of them.
The data collected from these cookies helps us to analyze browsing patterns of our visitors in order to improve the content and design of our Websites. The information collected from these cookies is for the exclusive use of Purina and its affiliates, and will not be shared with other vendors.
Remember: you are always able to alter any personal information that you have already submitted. Please see contact information below.
Purina has no intention of collecting any personal information from individuals under eighteen years of age. Where appropriate, Purina will specifically instruct children not to submit such information on our Websites. If a child has provided us with information, a parent or guardian of that child should contact us if they would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our existing files.
The information that you provide to us is not sold to third party data compilation services. From time to time, we may make the postal addresses of our customers available to other reputable organizations whose products or services we think you might find interesting. If you do not want us to share this information, you are given the opportunity to decline or you may contact us at the address or telephone number below to request that we not share your information in such a manner.
If you send a friend an e-mail from the site referring the friend to the site, the "referral" information you provide is used on a one-time basis to facilitate this communication and is not further retained by Purina unless this individual indicates he/she wants to receive Purina communications.
Purina attempts to only link to sites which have similarly high respect for your privacy. However, we are not responsible for the content or the privacy practices employed by other sites. Should you have a problem with privacy on any site we link to please let us know by contacting our Office of Consumer Affairs.
Purina takes reasonable measures to keep all information about our online visitors secure against unauthorized access and periodically reviews the security measures of all our internet sites.
If you would like to add your name, correct your information or remove your name from our mailing list, please e-mail us at: Office of Consumer Affairs. or contact us at: Office of Consumer Affairs, 901 Chouteau - 6T, St. Louis, MO 63102, telephone 800-778-7462. You will always be able to opt out of any promotional offers or notification of new products when personal information is collected.
We reserve the right to make changes to this policy. Any changes to this policy will be posted.
As a demonstration of our commitment to protecting your privacy, we have provided links to other privacy organizations.
Purina.com February, 2007