Getting Started

Begin your journey with us

As a Pro Club member, you can establish helpful breeding connections, access troves of nutritional and breed research and confirm your commitment to excellent dogs.

But where do you start? No matter if you’re new to Pro Club, dog breeding or dog competitions, we’ve got the resources that can help you on your journey to create winning moments.

New to Pro Club

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Experience a New Breed of Membership

You know your dogs better than anyone — their history, their needs, their personalities and their potential. You know what it takes to make them champions.

The Pro Club community celebrates your successes and supports your journey to create more winning moments. Through Pro Club, you’ll connect with other breeders and competitors, Purina team members and dog experts who have information and resources that can guide further success.

Pro Club members benefit from a wide variety of members-only services:

  • Purina Points: Earn points for purchasing nutritious Purina products and redeem them for Pro Club rewards.
  • Articles and tools: Download helpful content for your website, breed club, email or kennel.
  • Today’s Breeder magazine: You’ll receive complimentary home delivery of Today’s Breeder, Purina’s magazine that showcases excellent breeders and shares the latest innovations from Purina. You’ll also have access to online issues, ensuring that information is always within reach.
  • Pro Club Update newsletters: Enjoy newsletters with compelling breed- and group-specific information delivered to your door several times a year.
  • Puppy starter kits: Pro Club members can order free Purina starter kits and send new owners home with dog food samples and starter kits.
  • Helpful guides: Continue your breeder education with information about innovations in dog nutrition and genetics.
  • Expert access: Connect with our network of exceptional dog experts.


New to Conformation
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New to Breeding
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New to Sporting
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Courting Perfection

Looking for information about nutrition, genetics, health and conditioning? Find out how you can better the breed through our library of articles that cover breeds from Afghans to Yorkshire Terriers and everything in between.

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