It's a fact: 68 of the top 100 all-breed dogs in the country are fed Purina® Pro Plan® brand dog food. But if you are a qualifying breeder or enthusiast, the benefits don't end with your dog. You could also realize the benefits of Purina Pro Club, an exclusive membership program for breeders and enthusiasts.
The Pro Club Dog Program gives dog breeders and enthusiasts access to the information and resources they need. The Program is open to breeders who breed at least one litter per year or enthusiasts who own at least 5 dogs.

News and Information for Breeders and Enthusiasts
Members receive access to Purina research on genetics, health and nutrition; access to our forums, where breeders and enthusiasts trade information, advice and ideas; and subscriptions to two Purina periodicals, Today's Breeder and the Purina Pro Club Update.

Puppy Starter Kits
Breeders who are members of Pro Club may receive free Puppy Starter Kits that they can give to customers to make bringing a new puppy home easier. The kit includes checklists, health forms, coupons, samples and more for the benefit of new puppy owners.

Weight Circle Redemption
Redeem weight circles from Purina Pro Plan and other qualifying Purina foods for rebates or products from our catalog.

Breed and Professional Organization Support
Purina Pro Club supports the efforts of organizations and programs that matter to breeders and enthusiasts.
  • The Purina Parent Club Program (PPCP) provides funding to the qualifying breed clubs of members, supporting canine health research rescue efforts and more.
  • The Purina Futurity Alliance provides funding to the participating breed clubs of members who take part in futurity efforts.
  • Purina sponsorship of the Professional Handlers Association (PHA) helps to fund educational seminars and production of the association's The PHA Reporter.


Membership is available to breeders who breed at least one litter a year or individuals who care for 5 or more dogs.