PURINA INFORMATION

 

History

World-Class Nutrition

Purina is proud of its reputation for unsurpassed quality and nutrition. Many pets around the world owe their good looks and health to the innovative thinking of one man. Donald Danforth, son of Purina founder William H. Danforth, realized that the key to creating excellent pet food was conducting nutritional studies and having a facility dedicated to that purpose.

Purina PetCare Product Technology Centers

The global Purina Research & Development network is staffed with several hundred dedicated scientists and professionals from a multitude of disciplines. Pet nutrition and health are key areas of focus for our R&D teams. Teams of experienced pet nutritionists and small-animal veterinarians work with product development scientists to create new pet food items that consistently deliver high-quality nutrition. In addition, we use cutting-edge technologies. New products are developed which address specific health concerns such as feline urinary tract health, weight management, hairballs, diabetes, food allergies and dental health.

Purina Pet Institute

Purina scientists are shaping the future of pet care by developing advances that are improving and enhancing the overall quality of life for cats and dogs. At Purina, every scientific study, every innovation, every company program is geared toward bettering the lives of pets. The Institute is one of the most comprehensive initiatives dedicated to pet health and well-being. Its goal is to understand every aspect of your pet’s overall good health. At Purina, dogs and cats have always been a part of our families, and we’re dedicated to using our global scientific expertise to help them live a better life… a happier, healthier life.

Quality is our top priority!

We know firsthand the joy that dogs and cats bring to life. These companion animals occupy our hearts, our minds, our homes—you'll even find them at our Purina offices. We never tire of enriching their lives, as they enrich ours. That's why our top priority is to insure the quality of the food that nourishes not only your dogs and cats, but the ones we share our lives with. Rest assured that when it comes to feeding pet food from Purina, you're feeding the best.

From source to bowl, the quality of our food is assured by taking the following steps:

Ingredient Sourcing
  • Purina ingredient sourcing and processing meet or exceed FDA, USDA, or AAFCO standards for pet food.
  • Every supplier of ingredients for Purina products must meet our stringent standards for ingredient specifications, product safety, sanitation and manufacturing practices.
Ingredient Testing
  • All of Purina's North American manufacturing facilities have on-site quality assurance laboratories and staff.
  • Purina is expanding the use of technology to further screen ingredients for quality assurance.
Ingredient Tracking and Control
  • 99% of all Purina pet food products sold in the U.S. are made in Purina-owned U.S. manufacturing facilities.
  • Purina's sophisticated tracking system ensures important measures of control: All raw ingredients are tracked from time of receipt at our plants, through their inclusion in finished products and on to retail stores.

Obviously, we take great care making the Purina food enjoyed by your dogs and cats. After all, it’s the same food we feed our companion animals. Because in the end, pet care isn't just our business, it's our passion.

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STARTER KITS

Comprehensive Care

Purina Pro Club Members can order free Puppy Starter Kits to send home with owners of new puppies.